Dr. Robert Madronic graduated from Grenoble with a DBA in 2015 after successfully defending his thesis under the supervision of Dr. Taran Patel. A highly experienced lecturer and researcher specializing in marketing and entrepreneurship, Dr. Madronic is currently a faculty member at Niagara College in Canada and serves on the boards of directors of INCommunities and West Niagara Second Stage Housing, two local social service organizations.
To investigate and compare the entrepreneurial potential (EP) of students from rentier and non-rentier nations at the College of the North Atlantic-Qatar (CNA-Q) in an effort to identify differences and relationships in order to improve EP overall.
Built on the tri-pariate model from attitude theory, a modified version of Rosemary Athayde’s “attitudes toward entrepreneurship” (ATE) survey was used over 2 stages to measure entrepreneurial attitudes as well as gender, age, number of extracurricular activities, rentier status, post graduate intentions and program (or course) as a measure of EP. The first stage was a cross sectional survey of the overall student body at CNA-Q and the second was a pretest-posttest study of business students taking entrepreneurship classes to measure the effects of participation in those classes.
The results of the ATE tests showed 1) non-rentier students scored significantly higher than rentier students; 2) females scored significantly higher than males; 3) students who participated in more extracurricular activities scored significantly higher than those that did not; 4) a significant difference in scores between faculties. Results also showed that non-rentier students participated in significantly more extracurricular activities than rentier students. Surprisingly, the pretest-posttest resulted in no significant differences.
This study adds to existing literature in the broad areas of entrepreneurship, attitudes and higher education marketing as well as the specific areas of attitude change and the rentier mentality. As it was limited to students at CNA-Q, and the second stage was limited to only business students registered in entrepreneurial courses, external validity may be questionable.
The results of this project show that CNA-Q students have strong entrepreneurial attitudes overall but those attitudes are not accompanied by high extracurricular activities or intention to start a business which are correlated with EP. CNA-Q will need to adapt current pedagogy to the specific needs of students generally and rentier students specifically. Recommendations include making traditionally extracurricular activities required, developing a business incubator on-site and including more practical, socially responsible entrepreneurial training into the curriculum.
This study shows that strong attitudes do not necessarily lead to strong EP and that rentier students are different from non-rentier students. Further, entrepreneurial courses at CNA-Q do not strengthen attitudes.
entrepreneur, rentier, attitude, students, education, marketing
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