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Ignazio Ziano


Professeur Assistant au département Marketing
Doctorate of Philosophy, Marketing, Ghent University

Domaines d'expertise

  • Marketing et Economie

Ignazio Ziano received his Bachelor's in Psychology (2012) and a MS in Work and Organizational Psychology (2014) from the University of Torino (Italy), a Diploma in Piano (2010) at the Conservatory of Cuneo (Italy), and a PhD in Business Economics (2018 - concentration Marketing) from the University of Ghent  (Belgium). During his MS he conducted a one-year Erasmus scholarship in Jena (Germany) and during his doctoral studies he conducted research stays at Virginia Tech and the University of Houston (USA). He joined the Marketing Department at GEM in September 2018. His research interests include social consumer psychology, judgment and decision making, and replication studies. His work has been published in Nature: Human Behaviour, Journal of Experimental Social Psychology, Journal of Personality and Social Psychology, Social and Personality Psychological Science and Journal of Business Research, and presented at several international marketing conferencesAt GEM, he teaches Marketing Research in the MSc Marketing Management and Consumer Behavior in the BIB, plus sessions about open science and consumers' choices for others in the PhD program. Ignazio is passionate about piano, basketball and is a huge history buff.

    • Qualitative and Quantitative market research - Master - Depuis 2018
    • Consumer Behavior - Licence - Depuis 2018